Game - Head Office

Liberty Life Towers, Corner West & Aliwal Street, Durban, KwaZulu Natal


Game is Africa’s largest discount retailer!

Promotionally driven, Game is a discount retailer of predominantly general merchandise and non-perishable groceries for home, leisure and business use.

The first Game store opened in Durban, South Africa, in 1970. It was born out of the belief by its founders that shopping had become a tedious and boring pastime. They wanted to create a fun shopping environment and so conceptualized retailing as a game. The signature shocking pink has still prevailed to this day.

Game is a subsidiary of the JSE listed, Massmart Holdings. Massmart is Africa’s third largest distributor of consumer goods, the leading retailer of general merchandise, liquor and home improvement equipment and supplies, and the leading wholesaler of basic foods.

Today Game operates out of 90 stores in 11 African countries where they stick by their three guarantees!

They beat any price!
They will not be undersold! - If you've purchased any item from Game and, within 21 days, find the identical product at a competitor for less, tell Game and they will refund more than the difference.

If you intend purchasing from Game and find the identical item at a competitor for less at the same time, tell Game and they will beat that price.

They will swop it, if they stock it
If you've changed your mind - bring it back in unused condition, in the original packaging, and they will either exchange it or refund you. Exceptions are indicated accordingly at point-of-purchase.

Guaranteed service on every product sold
They will have any item under warranty, repaired for you - should that take longer than 21 days, the item will be replaced or refunded. For warranty purposes, proof of purchase is required. They also ensure ongoing service on any product bought from Game even after the warranty expires. Costs will be kept to a minimum.