Wimpy - Margate Beach

Beach Pavillion, O Connor Drive, Margate, Kwazulu-Natal

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About

It all started in Durban 1967 when the first locals would clamour to get a Wimpy burger, chips and Coke for 60 cents at Munchie's Passage!

It didn't take long before the franchise expanded, first in Durban and later throughout the country, to become South Africa's leading restaurant franchise.

Wimpy SA was bought from J Lyons by Bakers SA Ltd in the late 1970s and in 1987 the success of Wimpy and fast food franchising led to the formation of Pleasure Foods - a franchise holding company for Wimpy and Juicy Lucy. Milky Lane and Whistle Stop were later added to the Pleasure Food Group.

Right from the start Wimpy stood for a lot more than great food. It also stood for quality, cleanliness, service, value and friendliness.

Today, when you think of road trips and fast foods, family holidays, fun times with friends or even just breakfasts after a big night out, Wimpy is the name that comes straight to mind!

Supplying the country with delicious hamburgers and fast foods for more than 40 years means Wimpy has become the number one fast food joint in the country with over 480 franchises in Southern Africa!

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